• Associates: 11,900 in Africa
• Operational Reach: 56 countries and territories
• Consumer Servings (per year):
  1.6 billion in Africa

The Coca-Cola Company has enjoyed a presence on the African continent since 1928, when the first bottling plant was established in Johannesburg, South Africa.

Today, our reach has grown considerably, and we market and distribute our beverage products to 56 countries and territories on the continent. Together with our bottling partners, we are Africa‘s leading manufacturer and distributor of still and sparkling beverages, as well as its largest private sector employer and consumer goods provider.

But our mission in Africa is far from over and we are constantly reviewing what we do to ensure the relevance of our investments, actions and contributions

Leading the business strategy of The Coca-Cola Company is a commitment to people, planet, portfolio, profit and partners. These 5Ps are central to the business strategy we call our Manifesto for Growth. They define a series of globally aligned goals about where we want to be by 2015.